Gentle formulas. Boutique-quality scents.
Cleans as hard as the chemical brands — but pH-balanced, non-toxic, and safe around kids and pets.
Smells Good · Looks Good · Feels Good
Every product, one standard
Every Luma formula is non-toxic, pH-balanced, never tested on animals, and finished with a high-end, boutique-quality scent.
BUNDLE DETERGENT & SOFTENER LUMA PINK VELVET BLEND UKURAN 500ML (free gift)
BUNDLE DETERGENT & SOFTENER LUMA PINK VELVET BLEND UKURAN 500ML (free gift)
Rp215.900
ultimate home collection
ultimate home collection
Rp742.900
BLUE MIDNIGHT BLEND TRIO Luma Deterjen & Softener 500ml + 1L FREE GELAS UKUR
BM Blend Trio
Rp199.000
BUNDLE DETERGENT SIGNATURE PACK
BUNDLE DETERGENT SIGNATURE PACK
Rp358.900
Luma Pink Velvet Softener Laundry Pelembut Pewangi Pakaian 500ml
500ml
Rp94.000
Spons Pembersih Serbaguna Putih - Tanpa Deterjen, Mudah Digunakan, Aman untuk Kulit
Spons Pembersih Serbaguna Putih - Tanpa Deterjen, Mudah Digunakan, Aman untuk Kulit
Rp66.900
BUNDLE FRESH HOME TRIO LUMA DETERJEN, DISHWASING, FLOOR CLEANER UKURAN 500ML
BUNDLE FRESH HOME TRIO LUMA DETERJEN, DISHWASING, FLOOR CLEANER UKURAN 500ML
Rp335.900
Luma Blue Midnight Deterjen Cair Laundry Detergent
500ml
Rp103.000
Luma Blue Midnight Deterjen Cair Laundry Detergent
1L
Rp156.000
Luma Blue Midnight Softener Laundry Pelembut Pewangi Pakaian 500ml
500ml
Rp94.000
Luma Pink Velvet Deterjen Cair Laundry Detergent
500ml
Rp103.000
Luma Pink Velvet Deterjen Cair Laundry Detergent
1L
Rp156.000
BUNDLE SCENTS AURA DUO - Luma Softener 500ml Blue Midnight & Pink Velvet 500ml
SCENTS AURA DUO
Rp199.000
Gelas Takar Plastik Transparan 100ml Ukuran Pas, Skala Jelas, Ringan & Praktis
Gelas Takar Plastik Transparan 100ml Ukuran Pas, Skala Jelas, Ringan & Praktis
Rp8.000
Luma Magic Sponge Serbaguna Putih Tanpa Bahan Kimia, Membersihkan Noda, 1 Pcs
Luma Magic Sponge Serbaguna Putih Tanpa Bahan Kimia, Membersihkan Noda, 1 Pcs
Rp20.000
Luma Golden Citrus Multipurpose Spray Pembersih Ruangan 500ml
500ml
Rp85.000
Luma Sicilian Lemon Pembersih Lantai Cair Wangi 500ml
500ml
Rp99.000
BUNDLE LUMA DETERGENT BLOOMING DUO EXTRA
BLOOMING DUO EXTRA
Rp299.000
Luma Matcha Mist Sabun Cuci Piring Cair 500ml
500ml
Rp110.000
BUNDLE LUMA BLOOMING DUO Luma Cairan Pencuci Pakaian Blue Midnight & Pink Velvet 500ml
BLOOMING DUO
Rp199.000
BUNDLE DETERGENT SIGNATURE PACK PINK VELVET
BUNDLE DETERGENT SIGNATURE PACK PINK VELVET
Rp358.900
BUNDLE CAIRAN PENCUCI PIRING LUMA MATCHA MIST 500ML MY MATCHA TRIO
BUNDLE CAIRAN PENCUCI PIRING LUMA MATCHA MIST 500ML MY MATCHA TRIO
Rp110.900
A cabinet full of harsh chemicals — or a home that isn't really clean
Most effective cleaners are loaded with parabens, phosphates, and bleach — and smell like it. The "gentle" alternatives are safer but barely cut through everyday grime, and smell like nothing at all. You end up choosing between your family's safety and an actually clean, good-smelling home.
Formulated to do both
Luma's pH-balanced, non-harsh formulas are built without parabens, phosphates, or bleach — and never tested on animals — while still cutting through grease and grime as well as the chemical brands. Every formula is finished with a high-end, boutique-quality scent, so your home feels as good as it smells.
Our Ingredient Standard
Gentle isn't a vibe — it's a formulation rule. Every Luma product is made without:
- Parabens
- Phosphates
- Chlorine bleach
- Ammonia
- Synthetic dyes
- Formaldehyde donors
See our full standard
Every formula is balanced to pH 6.5–7.5 — mild enough for daily hand contact, effective enough for real grime.
The full ingredient list is printed on every bottle, and we'll always answer ingredient questions on WhatsApp.
Luma vs. Traditional Cleaners
Six claims. Luma is the only one that passes all of them.
| Claim | Luma | Traditional Cleaners |
|---|---|---|
| No parabens, phosphates, or bleach | ✓ | ✕ |
| Not tested on animals | ✓ | ✕ |
| pH-balanced, non-harsh formula | ✓ | ✕ |
| Comfortable for daily use | ✓ | ✕ |
| High-end, boutique-quality scent | ✓ | ✕ |
| Cuts through grease & grime | ✓ | ✓ |
What Early Customers Say
“Finally a cleaner that doesn't make me hold my breath in my own kitchen.”
Early Customer
“Cuts grease as well as my old bleach spray, and my toddler can be in the room.”
Early Customer
“The Complete Home Kit replaced five different bottles under my sink.”
Early Customer
“Mild on hands, tough on grime — exactly what was promised.”
Early Customer
“The Blue Midnight scent is genuinely boutique-quality — my whole apartment smells like a hotel lobby.”
Early Customer
“Finally a cleaner that doesn't make me hold my breath in my own kitchen.”
Early Customer
“Cuts grease as well as my old bleach spray, and my toddler can be in the room.”
Early Customer
“The Complete Home Kit replaced five different bottles under my sink.”
Early Customer
“Mild on hands, tough on grime — exactly what was promised.”
Early Customer
“The Blue Midnight scent is genuinely boutique-quality — my whole apartment smells like a hotel lobby.”
Early Customer
At Home Across Indonesia
From Jakarta kitchens to Bandung laundry rooms — smells good, looks good, feels good, one household at a time.
Frequently asked questions
Your cleanest, best-smelling home is one kit away
30-day money-back guarantee. Cancel your subscription anytime, no phone calls.
Get Your Kit